In December we set a brief for fashion students at the University of Salford to design a one off piece of fashion that could be given to clients or used as a marketing tool to promote Photolink as well as in-house brands Littleblackdress.co.uk and consumer insight and strategy department HT&E.
We gave them five weeks to come back and present their finished designs to Photolink founder David Walter, group creative director John Whalley and Little Black Dress editor Nathalie Gibbens.
The idea was that this judging panel would then choose a winner from each of the three groups. But as they were so impressed by the overall standard of every entry in response to the brief and in execution, they couldn’t decide.
So we put the entries to a company vote.
With all ballots counted it was decided that there were three stand-out favourites. We presented the winning teams with their prize (a day’s studio time) at the University of Salford last week. Here’s a link to a small book about the project we put together with design intern Naeem Mitha. So who are the winners in your book?