Creating a new retail experience for MCFC’s CityStore - Seventy7
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On Sunday 22nd May 2011, Manchester City secured their place in the Champions League group stage for the first time in their history. It also marked a new era for the club’s stadium store which was to undergo a dramatic transformation implemented by their new retail partner Kitbag – Europe’s leading online sports retailer.

As Kitbag’s official creative partner, Photolink created a suite of design elements that would feature prominently throughout the new £1 million CityStore at The City of Manchester Stadium. Powerful point of sale and contemporary digital screen graphics were implemented creating a new, exciting, flexible and visual retail experience befitting the world’s most ambitious football club – the innovative screens showcasing Manchester City and corporate messages can be exchanged by the club at the touch of a button.

And just like the city centre store on Market Street, the newly refurbished CityStore hosts a wide range of kits, accessories and gifts, along with a state-of-the-art shirt personalisation centre: The Lab. In addition, the City Stadium Store also welcomes the arrival of Virtual City, a green screen where fans can have their picture taken with the team.

For a limited time only the City Stadium Store is also playing host to the FA Cup – as if you need any further excuse to head down to the new sleek, slick City Stadium Store and encounter a new kind of retail experience.