By phone, by email, online and via social networks – fast, effective and ‘always on’ channels for making connections and communicating. However, most of us will readily admit that the strongest and longest lasting connections are usually made when we meet and interact with someone face-to-face.
Being introduced to a brand is no different.
Today saw the LBD Brand superbly brought to life for its introduction to a major high street retailer.
Presenting itself in a three-dimensional environment meant that what had previously been an extremely well structured and documented online brand instantly had a face, a personality, and most importantly, a recognisable presence in the brand landscape.
After meeting LBD ‘face-to-face’ this highly respected retailer will now know precisely who they are connecting with when they next interact with the brand.