BANK Fashion goes nationwide with new campaign - Seventy7
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Having your name in lights is a dream for most of us. So seeing our hard work – in particular our creative design, production and photographic work for BANK Fashion’s latest advertising campaign – on a series of massive billboards nationwide is just as good. If not better.

Spearheading BANK Fashion’s spring/summer campaign, the billboards feature concepts and imagery creatively conceived, directed and produced by the Photolink team led by group creative director John Whalley and fashion production manager Claire Smith.

The photography was shot by Jamie Rowan and the final campaign collateral was designed by Photolink designer Charlotte Bradley.

The campaign centres on the brand’s own exclusive brands Blonde + Blonde, Ribbon, Nanny State, and Rivington, so we worked closely with BANK to develop a concept that would highlight the products’ perfect fit with forthcoming summer trends as well as express the cool and confident nature of the mother brand.

We were asked to help create and produce the entire campaign after an early spring campaign for BANK Fashion had the desired effect. It also tied in nicely with the recent heatwave when it launched. Let’s just hope the weather stays as bright for the latest campaign!