Aleksei Belov - Seventy7

I am originally from Estonia.

I think it all started when my father gave me film camera as a present when I was 10. We have spent quite a lot weekends processing and printing in our bathroom which we converted to a dark room.

I started making money with photography when I was in the uni (Tallinn University) where I studied media. I was photographing for daily and weekly newspapers.

Press photography is great as it puts you in the middle of the action like Metallica gig or George Bush or the Queen visit to Estonia but there is not much control on what is going on. From 2003 started to work mainly in the studio, shooting portraits and still life.

In my studio work I try to have as much control over the light as possible. I pay attention to every shadow, reflection and highlight.

In 2007 I have moved to London.

Since 2009 working full time for Hungry Tiger, specialising mainly on Still Life.

Over the last 8 years I had a chance to photograph for major UK and international brands.

I did creative shoots for Jimmy Choo, Anya Hindmarch, Monica Vinader, Tom Ford, Harvey Nichols, Marks and Spencer, John Lewis,, The White Company, Bodyshop and many more.

The most interesting part of my work I think is to work with creative people with art director on set. I do like solving technical challenges and implementing art director’s vision.

I don’t mind to have my hands dirty with helping to build a room set or adjusting the equipment to fit perfect for the task. high speed photography, liquids,

I do like precision and perfection in my photography. In my toolkit there is always couple of rulers, UV pen and UV torch, scalpel and at least 10 types of fishing wire 🙂


Still Life, Accesories (bags and shoes), Jewellery, Beauty products, Interior, Animation, 360 product photography, slow motion video, high speed photography, product video, special effects (fire, smoke, water in studio)