Putting design back into the driving seat with Ecko Unltd - Seventy7
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Ecko Unltd, the global fashion and lifestyle brand, recently sponsored one of the Britain’s best young racing drivers Euan Hankey in the Porsche Carrera Cup, and asked Photolink Creative Group to design an exclusive livery for the car.

Making sure the brand and Hankey stood out from the crowd, Photolink designer Kevin Wilson put his mind to the ultimate go faster stripe and created this stunning pillar box red and white identity that will cloak the car for the remaining stages of the cup.

The first race of which was held this month with our boy gaining the top spot. So if you fancy checking out Hankey’s progress over the next few weeks – you know which car to look out for. And as the design is all part of a wider brand marketing strategy we’re putting together for Ecko, we’d love to know what you think of it.