Despite the word ‘disruption’ being thrown around as much as ‘millennials’ these days, we’d argue it still has an important role to play in the world of creative advertising and business growth.
Disruptive advertising is nothing new, but in recent years it’s taken off and shaken things up. It’s about raising awareness and changing perceptions. It’s about discussion.
Consumers have been talking about it and sharing it across social media. It raises awareness and questions accepted perceptions.
To join the discussion, we’ve set up an all-star panel for Drapers Fashion Forum 2017, you can follow the action and latest updates by searching #77disruption. We can’t wait to engage with these progressive people ahead of their fields.
We’re excited to welcome…
Gracie Francesca is an award-winning Vlogger and presenter. Gracie has exclusively presented London’s fashion week and worked with many major brands. Named the internet’s big sister, Gracie is well-known for speaking about perceived taboo topics and the problems that young people face.
Tom Savigar is the Chief Growth Officer and Senior Partner at The Future Laboratory. Tom has been tracking consumer trends for more than 20 years and is particularly passionate about the emotional connection that people feel with the world.
Take a look at The Future Laboratory’s latest #FashionFutures report: https://shop.thefuturelaboratory.com/products/fashion-futures-2017
Dior Bediako is the founder of ‘Pepper Your Talk’, a phy-gital platform for young fashion creatives and ‘The Junior Network’, fashion’s first members’ club for millennial professionals. PYT and TJN are open and honest career tools, dedicated to passionately building future industry leaders.
Dior started her career at Burberry and birthed both companies out of a personal frustration as a new graduate and entry-level employee. Her personal and professional mission is to build an engaged community of support for young people embarking on a career within the fashion industry.
Disruptive marketing done well makes for highly shareable content. A disruptive ad is far more likely to go viral than one that doesn’t break the mould.
We’re expecting a fiery discussion with these fantastic panelists as we cover issues around authenticity, diversity, wellness and gender.
Want to get involved? If you can’t join us in London on 12th October, share your thoughts in the comments below or on social media using #77disruption