It’s no longer a case of asking whether video marketing is important, we know it is! It’s now a question of using the statistics to understand how consumers behave when viewing different types of video and what their preferences are.
So what should your brand or company be doing about it?
Recent findings, like that from leading information and measurement company Nielsen, show that there has been a 64% rise in marketers using or including video in their budget.
Subsequently this had led to a greater ROI and vast improvements in conversion rates, particularly when video is involved.
The growth of analytics on sites such as YouTube and Google allows agencies and clients to assess how well their message is being received and in 2015 we have far more than just viewing figures to use as a guide to how popular video is.
On an hourly basis we are only ever a few clicks away from more detailed analytics, which allow us to see things like the average number of views, clicks, conversions and number of shares.
This instant feedback of data also means that clients can expand their budgets accordingly or continue to create and manage smaller campaigns that focus on a niche audience.
As the online shopping experience for the customer continues to develop, hosting sites are able to offer shoppable elements within their player, providing brands with even more opportunities to improve sales figures.
With customers more likely to buy if their experience includes some form of video it’s no wonder that retailers are starting to set aside bigger budgets for the creation and distribution of video content.
At Photolink, we understand the need to be creative not only with the videos themselves but in the campaign strategy built around them and by keeping up to date with the latest trends and technology we will continue to offer regular insights and opinion on the latest changes as and when they happen.