You may well have heard of Cutture before, they were recently on a BBC documentary ‘The Millionaire’s Gift Guide’. A luxury stationery brand, they are the go-to company for many major events and weddings. It originated as the sister company to Hidden Design Studio, but business really took off in 2009, when they received their first official commission.
Fast forward to 2016, and situated in their studios in London; Cutture has a dedicated team of designers and craftsmen, who produce breathtaking designs from the highest quality card.
We had the pleasure of meeting owners Dominic and Helen Sharland over a year ago, where together, we ensured their vision could be realised; bringing together client needs with the brand identity.
The result? Their new website.
It was a real team effort across the Photolink group, and a great project to work on. Our branding arm HT&E developed and managed the brand strategy with the client, and the end product is an elegant yet modern look and feel.
All images were shot by Hungry Tiger – our London team – ensuring the detailing and intricacy of Cutture’s work was portrayed. Our motion team in Manchester produced the video that is currently playing on the homepage to give a real feel of the identity of the business.
And finally, our talented digital team created the overall look of the site; focusing on clear and concise user experience that allows the user to get lost in the immersive content. The website has been developed in WordPress and it works perfectly across all devices, especially on mobile and large desktops.
Speaking to Cutture’s director, Helen, she mentioned: “Working with Photolink, HT&E and Hungry Tiger has enabled us to create an all-encompassing new brand design with the sole purpose being based around our prospective clients. We needed a story to be told and had the hard challenge of how to display our bespoke work so that it sat beautifully next to one another, whilst most importantly, showing the level of intricacy and design of the products.
Working with John, Paul and Adele and their respective (talented!) teams, meant that everyone was singing from the same song sheet, they completely ‘got it’. The in-depth discovery session meant that everyone had a thorough understanding of our brand values and what we wanted to achieve moving forwards. The photography is second to none and was exactly what we needed. The images show the product to the best of their ability which was an extremely hard task given the tactile nature of the work, they are now the next best thing to seeing the real thing.
We are more than delighted with our new website, the user experience allows for a prospective client to get lost within the site, but with clear direction if they are looking for something specific, which is exactly what we wanted: to spark their imaginations and take them on a journey enticing them to want to learn more.”
Throughout the project, we kept in close contact with Cutture in their journey to ensure that their needs were met. Now, the website reflects the bespoke service this luxury brand offers, and we’re really proud of what we’ve achieved with Dominic and Helen. So take a look and hopefully you’ll like it as much as we do.