Coaches' Voice - Seventy7
Date
2018
Client
Coaches' Voice
77 / Supplied

No one knows the game the way the coaches do.

And no one knows how to get the most out of them better than The Coaches’ Voice. Theirs is the inside view of football, voiced through the insights of those who know it best.

A premium football content brand that’s been four years in the making, The Coaches’ Voice has been a true collaboration between the client and seventy7’s extensive Branding and Digital teams.

Creating a unique, in-depth insight into the thoughts, strategies and tactics of the coaches and managers of the beautiful game meant that The Coaches’ Voice needed branding with global authority.

Creating a visual signature that’s sleek and stylish, the brand shares editorial and video content in a unique and engaging format that lets readers step behind the scenes of football. The tone of voice is designed to match, ensuring every interaction with the brand builds trust in its position as an authentic leader in the game.

an online presence with top flight authority

With The Coaches’ Voice the focus is on great writing and even greater access to high profile people. That meant a cleanly designed website offered the finest showcase – letting engaging quotes and striking, stylised portrait photography sit inside a bold and modern website design that has a focus on mobile UX.

This confidence flowed from the content, through the site and into each user interaction with The Coaches’ Voice, down to each ad placed on social media. A full digital marketing campaign has helped establish the brand’s presence amongst its core user base, launching the website with a bang.

“The idea behind The Coaches’ Voice was always to give a never-before-seen insight into the world of football through those people who, in our view, know the game best. We wanted to create a platform on which they could tell their stories, share their experiences and offer their expertise in a clean, fresh and stylish environment.

The team at Seventy7 understood this, and delivered a site that was at once attractive, easy-to-use and, importantly, allowed the words and images we had gathered from our time with a whole range of different coaches to sing. We are very happy with what we have created thus far, and look forward to watching both the site and visitors to our numerous different platforms grow.”

CEO - THE COACHES VOICE

made to fit the audience

Like everything we do, effortless functionality is at the core of The Coaches’ Voice website. Always designed to work equally on mobile, tablet and desktop, it’s truly responsive wherever you choose to view it.

opinions with the stats to prove them

A key to the success of The Coaches’ Voice content strategy is variety, so several visual styles were designed to keep content engaging and fresh at every click. When it came to bringing the insights of top names like Brendan Rodgers, Gareth Southgate, Manuel Pellegrini and Vicente del Bosque, the page style had to live up to the exceptional content. Not to mention names that graced the field from John Terry to Gary Rowett and Joe Cole. It’s not just about the names, but about their insights being presented in a fresh way. When presenting dense, complex tactical analysis and statistics, we approached the layout in a simple and informative way that helps every reader enjoy high level insights.

welcome to the club

The Coaches’ Voice website is now live and growing from strength to strength. Stylish, engaging and seamlessly functional.