Spending Saturday with Rochelle - Seventy7
Date
2017
Client
Shop Direct
77 / Supplied
As one of the Uk’s leading online fashion retailers Very.co.uk have a very clear view of what makes a great fashion/celebrity shoot.

So when they asked us to produce a one day shoot featuring Rochelle Humes at a location in London we knew that they would have a very specific set of requirements.

Working closely with the Art Director we sourced the perfect location, props, caterers, crew and lighting and camera equipment to ensure that everything on the day would run as smoothly as possible and that the brief was met.

The best laid plans

In production, changes of plan are the norm, so when in the week leading up to the shoot the crew grew to double the usual size, and a video crew joined the shoot at the last minute we had a lot of logistical hurdles to jump through, including sourcing last minute equipment hire.

No problem, the shoot day went perfectly with our on site producer ensuring that all 18 crew were fed, watered and transported back safely after a long, but very successful day!

“The team at Seventy7 will always bend over backwards for us. The producers are so capable nothing is ever too much trouble.”

Grant Davidson Senior Art Director Shop Direct Group
Our job is to make production a pleasure

Seventy7 production is a unique service. We offer a truly personal approach that is based entirely around the needs of our clients.

Our boutique service always starts with a thorough analysis of your requirements and only when we are sure we understand exactly what you need will we produce a tailor-made solution that delivers on every level; service, budgets, locations, crew, models, new talent and trend updates.