Lighting up Rio 2016 with Simon Jersey - Seventy7
Date
2017
Client
Simon Jersey
77 / Supplied
Our longstanding client Simon Jersey, specialists in elegant and practical workwear, have for many years been leaders in their field.

As the UK’s leading uniform supplier they are always looking to create innovative new products and exciting new stories for their customers.

And that’s where we come in. Using their annual catalogue production as a base Seventy7 plan and create a creative strategy that provides them with a complete portfolio of assets capable of answering promotional requirements across all channels.

2016 however gave us something extra to think about. As the official uniform suppliers for Team GB at the Olympics Simon Jersey really had something to shout about.

They were going to Rio!

“Well done Team GB and Simon Jersey.

You made us proud

Everyone at Team Seventy7
The hard work behind our Olympic heroes

Success doesn’t come easy, and Simon Jersey were justifiably proud of their selection for Team GB.

As well as an opportunity to show off their skill in creating stylish, comfortable uniforms for the athletes we got the chance to put some of Simon Jerseys favourite workwear garments through their paces in a photoshoot featuring our Olympic stars.

Maximising your potential

Olympic athletes are pretty busy people, and we needed to make the most of our opportunity when we finally got them all together in our studio.

Creating enough photographic and video assets to tell the story and feed the hunger for content across traditional and social media channels was a tall order, but just like any successful athlete, detailed planning, talent and a lot of hard work got us across the finishing line.

Creating stories that lit up every social media channel

Who could forget the sight of our Olympic athletes parading in Rio wearing their unique Simon Jersey light shoes?

Seventy7 created video assets that lit up social media channels by combining the skills of gymnast Nile Wilson with the dazzling footwear to create a stunning light show.

“We want to send a big thanks to Team GB and Simon Jersey for trusting us to play a small part in one of the years biggest successes”

Everyone at Team Seventy7
How do you follow that?

Well, by creating the latest edition of Simon Jerseys catalogue.

A catalogue that is known for setting the pace in the workwear market thanks to its editorial style and beautiful fashion focussed presentation.

A complete catalogue design service

From model casting to photography and video shoot production, full creative design and copy, we provided a head to toe catalogue design service with additional multi-channel content. With an editorial feel and features throughout the book, we combined contemporary photography with vibrant copywriting and trend-led artwork for another new book to shake up the traditional workwear catalogue market.