something wicked this way comes - Seventy7
Party Delights
77 / Supplied
it’s close to midnight…

Something evil’s lurking from the dark. The time for Halloween style thrills comes but once a year, so a stand-out creative concept is vital in the competitive world of party wear.

In autumn 2017, one stop party shop, Party Delights approached seventy7 to create their Halloween campaign by providing advertisement imagery, a series of ‘How-to’ make up tutorial videos for their YouTube channel and e-comm stills with a walk on / off video.


The creative we produced featured on billboards and bus stops across Greater Manchester. The imagery has also featured on Party Delight’s website homepage, product pages and on-site banners.

Our e-comm imagery and videos have been added to their stock list on their website. It’s also been used across their social channels including, Facebook, Twitter and Instagram in order to drive engagement around Halloween and traffic to the site.

Our make-up tutorials focused on looks for Little Red Riding Hood, a spooky skeleton and glittery mermaid. These three videos were shot and edited by our team and are now live on YouTube and have also been featured across Party Delight’s social channels.


We came to seventy7 relatively late in the day with a pretty tall order to concept and deliver a full seasonal campaign. We were not only delighted with the concept the team came up with, but also with the level of professionalism. We were sent a detailed timeline of the whole process, which although tight the team delivered on schedule and to a standard which exceeded our expectations. The team were lovely to work with and made the whole process fun and enjoyable.

Claire Grasby, Marketing Manager
the devil’s in the detail

Following the success of the initial campaign, Party Delights asked us to look at the creative for a visual merchandising campaign for their main store in Manchester.

Continuing the spooky theme, we designed a concept based on the previous campaign that resulted in a Halloween themed window dressing throughout October.

Our in-house team at seventy7 managed the model selection and booking, hair and makeup booking, studio hire and provided a full team of photographers, digital assistant and stylist for the entire campaign and window display.