We’re very pleased to announce that Argos has won Product Innovation of the Year at the Oracle Retail Week Awards 2012. The retailer, a long-standing client of ours, beat off stiff competition from Halfords, B&Q and Debenhams to win the award thanks to its successful revival of struggling toy/childrens clothing brand Chad Valley.
After buying the brand following the collapse of Woolworths in 2009, Argos managed to “reinvigorate and extend the brand … increasing sales in a market that has declined by value.” said the judges.
Photolink-represented photographer Darren Taylor shot all the imagery across the latest Chad Valley ranges – imagery that has played a key role in reversing the negative perceptions of the brand among its core consumers (aka mums with kids).
We produced the shoots but it was Darren’s ability to capture the genuine enjoyment of kids at play and showcase a variety of products in their best possible light that has given Argos the perfect creative collateral to lift the Chad Valley brand. This being just one of the many reasons why he’s our kids and childrenswear photographer of choice.
Check out Darren Taylor’s stunning portfolio here.