Our man’s brand shines at Keepin’ It Greasy in London

Last year, between working his creative magic on some of our biggest accounts, Photolink designer Kevin WIlson launched his own fashion label ODFU. Standing for One Down, Five Up – the gear shift ratio of a motorbike – ODFU is an outlet for Kevin’s trademark illustrative style and life-long passion for two-wheels, an engine and the open road.

During a recent trip to the Keepin’ it Greasy Film Festival in London’s Camden Town, he took along videographer (and fellow Photolinker) Nathan Walton to capture the action at what’s become one of the UK’s most important gatherings for bikers and bike culture aficionados. Check out the results here and, of course, all the hand-crafted goodness on the ODFU site.

Imogen Gee

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