Regis UK blogger pamper day with Emma Willis

Last month we sent a team to London to film TV presenter and ‘Face of Regis Salons’ Emma Willis joining a handful of prizewinning bloggers for an exclusive makeover under the expert supervision of Regis UK creative director Guy Cammarano.

All were invited to the brand’s flagship salon in Debenhams on Oxford Street for a morning of pampering. As Regis UK’s creative partner, we were there to film every last snip, clip, colour and polish.

Bringing a beautiful end to the ‘Locks Rock & Load’ competition on the Regis UK Facebook page and blogger outreach campaign we devised and orchestrated for the salon brand at the end of last year, the day was a reward for fashion, beauty and ‘mummy’ bloggers who helped promote the campaign.

The first of its kind to be implemented by a hair salon, ‘Locks Rock & Load’ was a unique way for Regis Salons to engage with their clients online, asking them to upload their favourite hairstyle onto the Regis Facebook page.

The campaign was supported by email, display and Facebook ads, and we also provided imagery and creative for in-store promotions to neatly dovetail with the online activity. It all helped campaign gain press coverage in a number of trade, regional and national press publications, including NMA, The Drum and the Manchester Evening News.

Find out more about what we did for the ‘Locks Rock & Load’ integrated campaign on the Photolink Work page. To find out what Regis UK creative director Guy Cammarano and the team did for the ladies, take a look at Emma Willis’ blog about the day here.

Imogen Gee

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