Black Friday in America may seem as traditional a part of Thanksgiving as turkey and pumpkin pie; but for UK shoppers, it’s a much more recent event. Kicked off in 2010 by Amazon, it’s now marked in the calendar as a day of bargains to be had.
Despite the lack of Thanksgiving holiday cheer in Britain, many shoppers will still be trying to bag a bargain. Sales this year are expected to be up compared to 2014, with the following predictions made by Experian IMRG:
Despite the higher predicted spending, less Brits will be shopping. Verdict Retail found 37% of Brits are planning on taking part in Black Friday, compared to 47% in 2014. Of the 37%, 65% have said they will only shop online.
Amazon is starting its sale early, offering limited ‘lightning deals’ from today. Argos has already started discounting early, with their first round of offers crashing the website. Ebay has reported they are expecting 9 million Brits to visit the website on Friday, buying 25 items every second.
There are some notable retailer absences: most notably Asda. Following last year’s pile-ups and fights over flat-screen TVs; they are instead spending £26 million on deals spread throughout the Christmas period.
£12,384 is expected to be spent every second online in the UK this Black Friday. Surprisingly, returned goods will cost UK retailers around £180 million, although this is just a drop in the ocean compared to the £1.07 billion expected to be made. Ultimately, many savvy shoppers will look past the crowds on Friday in exchange for a bargain.