Matt Wickham joined Photolink in January and brought with him a wealth of experience across digital and design.
Here he talks about his career and explains some of the processes and methods he’s used successfully so far.
Matt: “I’ve been in the industry for nearly 10 years and fortunate enough to work with brands like Red Bull, Lexus, Adidas, Pizza Hut and Nationwide along the way.
Making sure that any digital project is reflective of the brief and budget is my main target as well as ensuring that the process is as smooth as possible for the client from start to finish.
Basically, I look at the overall brief and after having the initial client meetings I concentrate on how I can bring the digital strategy, user experience and digital art-direction together so that it provides the client with the best ROI.
We start at the beginning of the user journey and plan all the way through to how the finished project might look on mobile, tablet and desktop.
The homepage, contact page and blog sections all need to be working as one. Once the client is happy the creative director gets involved and my digital art-direction, typography and colour skills are introduced so that we can help bring the project to life.
Then it’s my favourite part and the animation/various transitions. I like to try and introduce that playful interactive element so the site is fun and immersive.
Really, it’s all about engaging and enticing the audience and we conduct a series of tests so that hopefully, this works.
My degree at university was in interactive media so I’ve grown up in the digital world.
Because the digital landscape is constantly evolving it’s our role to make sure that we are in line with trends and even try to push them and become trend setters where possible.
There’s a lot of cool stuff out there at the moment that appeals to clients and our biggest challenge usually centres around timings/budget and making sure that the client is satisfied.
For example, some ecommerce projects rely on results and customers spending at the checkouts, while others look for lead generation or a fully interactive intranet.
Each step of the journey involves digital, strategy, development, SEO and content so it’s vital that we include all these elements throughout.”