Last week Regis Salons launched Emma Willis as the new face of their brand. As Regis’ creative partner we’d been sworn to secrecy over her identity until now, so we are delighted to finally reveal her and the part we played in the production of the campaign. We were tasked with both the art direction and photography of the Re:veal shoot and of course had the pleasure of working with the lovely and super professional Emma Willis.
We have a well established creative partnership with Regis Salons, having helped reenergise their brand identity with the successful ‘Regis Promise’ campaign, and currently provide the creative direction and creative collateral for all their marketing campaigns in print, in store and online.
The imagery produced from the Emma Willis shoot, for example, has already been translated into an array of posters, print adverts, point of sale and mirror clings to help publicise the campaign, and behind the scenes footage from the shoot has given Regis content for their blog and Facebook page keeping the campaign consistent across channels.
As part of the launch we also created a Regis Blog for Emma Willis and a unique social media campaign to engage audiences on line and drive footfall to the salons. Take a look at the ‘Locks Rock & Load’ campaign on Facebook here.