Last week a group of BA (Hons) Design Futures students from the University of Salford’s School of Art & Design came into to Photolink to present responses to a brief we’d set a month earlier. As part of an on-going creative mentorship programme we’re running with the university, we’d asked them to interpret the brand application process or brand engagement channels in their chosen medium.
The idea was that it could then be used to help clients navigate the increasingly complex network of brand touch points, clearly displaying the benefits of engaging with their audience in certain areas.
One by one the groups delivered confident and cohesive pitches supported by well-executed creative presentations and delivered concepts with a freshness of thinking that potential employers will find invaluable. We weren’t there to judge this time however, just give them a real world sounding board for their collective ideas.
Have a look at all the concepts the groups presented (see right). In sequence, we had: a brand constellation map with application and engagement channels clustered and joined up to aid categorisation; an ‘infomercial’, app and menu for the ‘Photolink Diner’ where patrons can pick and mix creative services on a plate; an ingenious touchable brand touch point quilt that can be customised as new marketing platforms emerge; and a creative services colour swatch and wallchart based on the iconic Pantone Matching System.
Brilliant ideas, brilliantly presented.
All in all we were very impressed with the preparedness and ingenuity of the University of Salford students as well as their clear understanding of the brief. We’ll certainly keep a close eye on what they do in the future and keep you posted.