If a picture says a thousand words you could argue that a moving picture says many more. Our video editor Nathan Walton provides us with a brief glimpse of what we can expect in January.
Nathan: “It’s amazing to see how video content has grown over the past decade, particularly within the creative industry.
What’s clear is that agencies must introduce video or some form of motion content in order to step into the multi-platform environment we all live in.
Because technology is expanding rapidly it brings with it many positives including the opportunity to try new concepts and make a decisive impact in a crowded market.
At Photolink, we understand that producing unique video content regularly is a challenge.
But, it’s a challenge that we are looking forward to facing so that we can continue to remain competitive in a demanding and ever changing industry.
As technology in general evolves and agencies strive to adjust, I’m also expecting to see a huge change in how content is presented to the viewer/consumer through 3D projection and the merging of online and offline platforms.
I don’t want to say too much at this stage but that might be one area to keep an eye on in the near future.
You have to say that it’s an incredible time for video and our plan is to embrace it and offer our own ‘fresh’ ideas!”
Nathan was speaking ahead of the launch of Photolink Motion in the New Year.