Our striking new brand identity for Redfoot Shoes is currently in full effect on RedfootShoes.com. As ever, it’s extremely satisfying to see our hard work and creativity doing the work it was, well, created for. It’s always nice when the client understands completely how the brand should be applied too.
We of course helped the Redfoot team along the way with a comprehensive set of brand guidelines for in store, online and in print but the rest was up to them. Luckily they didn’t waste anytime rolling out the new identity at Pure London a few months back and have confidently and correctly applied the brand online.
Even for a brand that knows a thing or two about a comfortable fit, we reckon they’ve outdone themselves.