SEVEN STORIES 4.0
Welcome to the October edition of our industry roundup. This month we’re helping you prepare for Black Friday, seeing how Ascend helped fix the food chain, and traveled back in time to &Ugo’s office.
deep dive: nudge
With Quarter 4 coming round the corner quicker than you can say ‘Feliz Navidad’, it also brings forth one of the busiest ecommerce periods of the year - Black Friday. So with 27th November firmly on the radar - and physical shops likely to be quieter than usual - seventy7 has produced a white paper that will aid your business with tips and advice on how to come up with the perfect strategy for Black Friday.
Our outstanding digital team has all the knowledge to help you on your quest to turn a profit this year, it’s time to get organised. The information provided in this white paper is just a snippet of what we know about digital marketing - just take a look at our previous work for EGO Shoes and Clubhouse Golf to see the proof.
To get access to our Black Friday white paper to prepare you and your brand for a weeklong sales extravaganza, sign up here.
food glorious food
The food chain is broken, and Better Origin are here to fix it. They champion themselves as the missing link within that chain. They wanted a brand that would not only appeal to the tech-heavy industry that they are part of, but also to food companies that put sustainability and responsibility at the forefront of their business model.
They approached Ascend as part of their rebrand, and the first port of call for the Farringdon-based design studio was to change their original name from Entomics as it was too focussed on insects, and not the broader purpose of their technology.
The final website, brand style, logo and typography all falls under the remit of the seriousness of Better Origin’s work as a company that is aiming to transform the food industry, one product at a time. Their ambitious technology is mindblowing, and the gamification on their website shows how their technology can save waste, improve chicken’s wellbeing, and reduce CO2 emissions by the tonne. With one third of all food produced currently being wasted, the industry desperately needs a wakeup call, and we hope that Better Origin can be that thanks to this rebrand.
One of the industries worst affected by the continuing Covid crisis is the live music scene, but that didn’t deter independent music company ATC Management. Within weeks they had organised gigs in iconic music venues such as Alexandra Palace and the Roundhouse in Camden. All they needed from then was a brand, and that’s where Glasgow-based design studio O Street came in.
It took two days to come up with everything from the name of the brand - Driift - to typography, brand colourways and a website build. The finished product is a stunning site that allows Driift to sell virtual tickets for visually beautiful gigs that can be streamed directly to fan’s laptops and mobile devices. The innovation shown in this reaction to the hardship facing the music industry could act as a blueprint for the foreseeable, we love it.
deep dive: carrier
Carrier are a luxury travel brand based in Alderley Edge, their business competes in a jostling market where brands are looking for a distinctive and sellable way to position themselves. When they approached us to redefine their branding, we wanted to illuminate just how special their service was. We were able to achieve this through beautiful redesign and with a simple tagline that cut through directly to their customer base.
seventy7 approach every brief we’re given with a bespoke strategy for each new client, and with Carrier it was no different. We committed to in-depth research into their customer base, including interviews with trade and direct custom and brand workshops with their in-house team.
Thanks to this we were able to create a brand voice that would be able to connect with consumers on an emotional level, including a strapline that we were able to build the entire brand around. We’re still proud of the work we conducted, and you can read more about it here.
the end of the world
As wildfires continue to rage through the US West Coast, it’s becoming clearer that climate change is a conversation that can’t be ignored any more. To get the message across that our planet is in deep trouble, Stink Studios have joined the United Nations and Tencet to produce a stunning, heartbreaking film about a penguin, a whale, and the end of the world.
Telling the tale of an unlikely friendship, the story centres around the melting ice caps, and how close we are to losing everything as the sea levels keep rising. It’s a genuinely powerful piece of work, and one that should make people take notice of how we treat our environment.
if i could find a way
To show how genealogy specialists Ancestry can bring people’s family trees to life, Anomaly’s London-based creatives Mike & Ben teamed up with Ocean Outdoor for an activation that turned London’s iconic Piccadilly Lights back in time. Using the modern visual tools at their disposal, they produced a dynamic light and video display, showing advertisements from the 1940’s to the 1980’s. Some classic brands were on show, including Coca-Cola, Guinness, and Bovril. Take a plunge into the sea of nostalgia and check out the imagery here.
that 70s studio
For those of you that are upset that The 70s Show has been removed from Netflix, or if you’re a huge fan of the Too Many Cooks videos, then you’ll love how &Ugo have celebrated their return to work. The London experiential specialists have taken inspiration from classic American TV shows to create this super fun video, and includes them all serving some incredible looks. So if you think cheese and pineapple sticks don’t get the respect they deserve or you’re waiting for Smash to make its comeback, you’ll love this piece of ‘art’.
seventy7 are experts in bringing the right people to the room. We don’t just tell you what you want to hear, we’ll show you what you didn’t know you need. To hear more from us, start the conversation on LinkedIn or subscribe to our monthly email.