seventy7’s top news stories of the week

It’s finally time to wrap up another week at the grindstone, and a packed one it’s been as we wrap up the end of a busy Black Friday and Cyber Monday weekend. Let’s finish it off with some quick reads on the headlines that have grabbed us from retail, marketing and more this week.

 

Stella McCartney is cleaning up the fashion industry

After recent backlash towards leading fast fashion brands (which you can read our blog post about here) for creating a damaging throw-away clothing culture, fashion designer Stella McCartney has teamed up with the United Nations to form a charter which will aim to combat the environmental effects caused by the fashion industry. McCartney will attend a climate conference in Poland on 10th December to discuss her eco-friendly business plan which will target the environmental and planetary effects of the fashion industry. The British designer’s charter will be supported by a group of signatures, which are rumoured to be leading fashion brands, to drive the industry towards sustainability and responsible consumption.

 

H&M will be pulling the plug on its independent brand Cheap Monday

H&M have announced plans to scrap the Scandinavian fashion retailer due to “major challenges due to the shift in the industry”. H&M purchased the brand in 2008, which has one physical standalone store on Carnaby Street in London. This is set to close on December 31st. The complete closure of the retailer comes after an extensive period of sales decline. This will result in around 80 job losses and the closure is set to be completed as early as June 2019.

 

Instagram is purging its old profile format and also fake followers

Image sharing platform Instagram has begun to test out a new user profile layout. The new format will see the profile description, buttons and icons in a re-arranged layout that de-emphasises follower counts. This follows Twitter’s recent move to put less focus on follower counts in order to prioritise the actual functions of the platform over focusing on follower counts. Instagram will also be cracking down on this by removing fake follows and likes with machine learning tools, which have been programmed to detect third-party services and remove inauthentic activity. Instagram released a statement claiming that these third-party services, which generate fake engagement, can compromise account security and will have their activity removed for violating the Community Guidelines and Terms of Use.

 

The Adidas x Transport for London collaboration isn’t over yet

Following the hugely successful initial release, Adidas have announced that they will be releasing an additional 10 styles of trainers in collaboration with TFL. The unusual creative collaboration saw the release of 500 pairs of limited edition trainers back in October to celebrate the 15th anniversary of the Oyster card. The trainer, named the Temper Run, was retailing for £80 and those who purchased a pair also received an Oyster card with £80 worth of credit. What we know about the second release in December is that it will be split into two drops. The first drop will see Adidas redesigning four iconic silhouettes – Stan Smith, Samba Rose, Falcon and Gazelle – with a purple theme to pay homage to the yet to be running Elizabeth tube line. The second drop will pay tribute to the entire London Underground system with different underground signs on the heel tabs on the trainers.

 

Forever Manchester’s Comedy Night Proved That Funny Is Fruitful

On the evening of the 28th November, Manchester’s iconic Frog and Bucket comedy club was the venue for the Manchester-based charity’s comedy night – Forever Funny. The event saw 170 Mancunians enjoy three talented comedians: Rob Mullholland, Mick Ferry and Rachel Fairburn at the 90 minute show. The night was a huge success with £3,170 being raised for community activities across Greater Manchester.

 

YouTube has finally launched its own version of stories

The video sharing platform has finally followed in the steps of Snapchat, Facebook and even LinkedIn by announcing the launch of “YouTube Stories”. The stories will appear in a similar format to other social media platforms but will last for seven days, as opposed to 24 hours, and are only currently available to “eligible creators with 10K+ subscribers”. This is definitely a limitation for a lot of users, but for many companies with large followings, this could be a potential new digital marketing approach to watch out for in 2019.

 

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