Look. Cool. Quick. Okay, this wasn’t the exact brief we received from Supercuts when they came on board last month, but that’s the overriding feeling we got when we delved into the brand. So we decided to build it into their latest campaign.
The result of our feeling takes the form of a responsively-designed Supercuts website, new content and strategy for their social media spread – Twitter, Facebook and YouTube – and fresh campaign imagery on display in salons across the country.
After just two weeks of going live, the look book we shot had over 6000 views, the styles videos we shot and edited had nearly a thousand views and there were over 180 sign ups to a launch competition. Cooool.
Drum roll, please… we present you Supercuts!