Taking place twice a year at the ginormous London Olympia, Pure London is the UK’s premier fashion buying destination. Attracting buyers, retailers, journos, PRs and bloggers from across the UK fashion spectrum, the event is a vibrant and informative whirl of catwalk shows, seminars, trend forecasters and designers all vying for your attention.
If you were there yesterday, however, the main event was most definitely our Head of Social Rebecca Rae who took to the stage (that be she on the left) to discuss how independent fashion brands can build a solid social presence and effectively engage their customers via social platforms.
With Bex looking after the long-term social strategy and content planning for clients Regis Salon, Supercuts and Kitbag.com with her dedicated team, she always has plenty of good advice for brands looking to maximise their social presence, so was no doubt perfect in her role as the creative agency spokesperson. It’s a shame we couldn’t all go down to see her in action and pick up a few pearls of our own!
Find out more about the event which ends today here