Black instagram icon facebook-f-brands-black black twitter icon black linkedin icon black youtube icon back-to-top
seventy7-header-logo
  • Photography
    • Creative Campaign Photography

      Our photographers know exactly how to bring your brand to life.

    • Ecommerce Photography

      We always make sure your products stand out online.

    • Luxury Photography

      Elevate the look of elegant products with the finest quality imagery.

    • Video & Motion First

      Our high quality cameras capture movement like never before.

    • Shoot Production

      Everything’s under control and on budget with our 360 approach.

    • Phygital Photography

      Realise your most ambitious ideas with a blend of physical and digital.

  • Creative
    • Creative Campaigns

      Trust us to deliver unique ideas that get your audience talking.

    • Digital Design

      Our digital designers help you thrive online and beyond.

    • Print Design

      Trust our design expertise to make you look the part in print.

    • Copywriting

      Always pushing the brief further to create content that converts.

  • Digital
    • SEO

      Helping you stay ahead of ever-changing search engine algorithms.

    • Paid Media

      Drive conversions from relevant customers using the right messaging.

    • PPC

      A clear ad strategy that drives sales and always pays off for your brand.

    • Paid Social

      Delivering unforgettable brand experiences directly to your audience.

    • Organic Social

      Taking on your social channels to keep you well ahead of the game.

  • Web
    • Web Design

      Cutting-edge websites that reflect your brand and make an impact.

    • Web Development

      Functional web solutions that will drive your business forward.

    • Ecommerce

      Developing impactful and secure solutions that drive traffic and sales.

    • UX and CRO

      Using best practices and user behaviour to create an effective user journey.

  • Blog
  • About
GET IN TOUCH
Black instagram icon facebook-f-brands-black black twitter icon black linkedin icon black youtube icon
February 19, 2016

Top Tips for Product Photography

Are you looking to take those perfect pictures of your products? Shooting high quality product photography takes time and experience. Our expert, in-house photographers and stylists know exactly how to get those perfect images. They’ve styled and shot product photography for many of the UK’s leading brands, and can help you too. Check out their top tips here:

  • The first step is to always make sure the product looks the best it possibly can. Does it need to be cleaned, polished or pressed? You may feel like you’re spending a lot of time on this part, but it’s always time well spent at the start of any shoot.
  • Choosing a complementary background is very important. The product needs to stand out. This is why a plain colour or white background is usually the best option, as patterns and texture will distract from the product. That being said, there will be some occasions when a room set or location will put the product into context, showing it in use.
  • Using a simple prop or a model can really help to give the product scale, as well as highlighting a specific function. The prop could be another product, which may help to convey a look or feel, and may even upsell other products.
  • Picking an angle that suits the product is paramount. You want to showcase it in the best possible way, and it’s extremely important to show off its many features.
  • Remember that an extra shot from another angle, or even a close up, may be necessary in order to show any hidden features from the previous shots.
  • Some product photography may require help from other team members. Stylists might have to style the products to highlight specific details such as straps, pockets or linings. Plus, retouchers can assist in making the product look clean-cut.
  • The light must be considered and cater to each different product. Different textures, reflective surfaces, fabrics and finishes all require different lighting to show them at their best, and ensure all details are visible.
  • Using the best camera equipment available to you, and filling the frame ensures the highest possible resolution, and it also shows your product in the greatest amount of detail.
  • Finally, and perhaps most importantly: don’t rush. High quality product photography takes time.

There are lots of things to consider when taking product photography images. If you’d like help with getting the perfect shot, then simply drop us an email at hello@seventy7group.com. Our expert photographers have tons of experience working with many top brands, and they’d love to work with you too.

seventy7-blog-logo admin
Share
How High End Brands Can Achieve Luxury In Ecommerce Photography
Are people with dyslexia more creative?
Elevating Belstaff’s AW22 collection through CGI

Find Our Offices

Manchester

Manchester
The Old School House,
Thirsk St.
Ardwick Green, Manchester
M12 6PN
+44 (0)161 273 7551hello@seventy7group.com

Get Directions
London

London
The Piper Building
Peterborough Road,
London,
SW6 3EF
+44 (0) 20 7751 8600hello@seventy7group.com

Get Directions
Mumbai

03, Siddhi CHS Ltd,
Mhada Malad East near Wageshwari Temple,
Khadakpada,
(W) Mumbai
400097

+44 (0) 20 7751 8600hello@seventy7group.com

Get Directions
Useful links
  • Webproof
  • Rackstation
  • Webmail
  • Careers
  • Terms and Conditions
  • Privacy Policy
Silver ecovadis sustainability rating logo
White Instagram Icon White Facebook icon White Twitter icon White LinkedIn Icon White Youtube Icon
Copyright © 2022