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Client

Ann Summers.

Services
Description

Elevating modern sex appeal for an iconic British brand.

Capturing the look and feel of real beauty

Our team cast a wide net to find a diverse selection of models, creating an inclusive feel for the brand. It was important to the concept that our post-production elevated the images without airbrush, letting us celebrate the natural features of every model. The result is an unfiltered yet aspirational showcase of the breadth of beauty.

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Enhancing a brand made for every body

Ann Summers pride themselves on being accessible for a wide range of body types, making intimates available for everyone. We wanted to showcase the beauty of diversity, pushing the brand values to allow a blend of luxury and real-world beauty together. From concepts to art direction, styling, photography and production we elevated the end result.

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A suite of inspiring, exciting images shot against vibrant set builds allows the imagery to make an impact in all the right ways. For the customer, it allows them to create a connection with the brand.

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Social content that stops people scrolling

Each campaign is created with a multichannel roll out in mind, reaching the customer where they want to interact. For social media, the imagery creates conversation and shareability.

Ecommerce photography made to be shopped

For online shopping, the imagery has to show every important detail. We created shots that elevated the range while still communicating the fit and feel of every product.

Discover our services

seventy7 is a fully-integrated, creative agency that delivers powerful connections between our clients and their customers. We deliver results and relationships that matter, every single day. Click below to find out how our services can transform your brand through data-led strategy and emotionally-driven creative content.

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