A premium football content brand that’s been four years in the making, The Coaches’ Voice has been a true collaboration between the client and seventy7’s extensive Branding and Digital teams. Creating a unique, in-depth insight into the thoughts, strategies and tactics of the coaches and managers of the beautiful game meant that The Coaches’ Voice needed branding with global authority.
With The Coaches’ Voice the focus is on great writing and even greater access to high profile people. That meant they needed a cleanly designed website offered the finest showcase. Creating a visual signature that’s sleek and stylish, the brand shares editorial and video content in a unique and engaging format that lets readers step behind the scenes of football.
Confidence flowed from the content, through the site and into each user interaction with The Coaches’ Voice, down to each ad placed on social media. A full digital marketing campaign has helped establish the brand’s presence amongst its core user base, launching the website with a bang. The tone of voice is designed to match, ensuring every interaction with the brand builds trust in its position as an authentic leader in the game.
The site design lets engaging quotes and striking, stylised portrait photography sit inside a bold and modern website design that has a focus on mobile UX.
Since launch, the site has grown in strength and authority, with full SEO strategy helping strengthen rankings, growth and authority. It’s stylish, engaging and effortlessly functional.
A full and evolving digital marketing plan helped get the Coaches’ Voice name on the map for its core consumer. With targeted ads and social, each piece of content reaches the right audience in larger numbers, maximising the budget at every opportunity.
“the team at seventy7 understood our ideas and delivered a site that was at once attractive, easy-to-use and, importantly, allowed the words and images to sing. we are very happy with what we have created thus far, and look forward to watching both the site and visitors to our numerous different platforms grow.”
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