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arial shot of two rings on wood slices with green leaves



Bringing the beauty and elegance of fine jewellery to life.

Luxury created for wear every day

Fine jewellery is an investment in lasting wearability. We create model photography that’s a fine balance of relatable and aspirational, letting customers picture each item as their perfect piece.

lady wearing ring resting hand on her arm

A fresh perspective on elegance

Our styling, photographic, video and post-production teams regularly shoot Boodles campaigns and ecommerce imagery in our studios. Each time, a joyful twist on traditional jewellery photography is created.

a hand with a ring reaching some flowers
3 white Boodles jewellery boxes stacked on pale pink background 3 white Boodles jewellery boxes stacked on pale pink background

Communicating the delicacy, detail and refinement of jewellery requires an eye for fine details. Our creative campaign photography adds real life context, letting the customer aspire to adding a piece to their collection.

Boodles ring with diamonds
Boodles diamond rings around a flower
Boodles diamond ring that looks like a rose
3 Boodles diamond rings with green plant stems

Quality made visible

Displaying the feel of fine jewels requires perfect lighting and high quality image capture. Our ecommerce photography allows Boodles jewellery to feel as luxurious online as it does in person.

Scale to shop online

Jewellery is often difficult to communicate through non-model photograpy. Our stylists provide each piece with context through familiar items, giving shoppers the confidence they desire.

Discover our services

seventy7 is a fully-integrated, creative agency that delivers powerful connections between our clients and their customers. We deliver results and relationships that matter, every single day. Click below to find out how our services can transform your brand through data-led strategy and emotionally-driven creative content.

Find Our Offices


The Old School House,
Thirsk St.
Ardwick Green, Manchester
M12 6PN
+44 (0)161 273

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The Piper Building
Peterborough Road,
+44 (0) 20 7751

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03, Siddhi CHS Ltd,
Mhada Malad East near Wageshwari Temple,
(W) Mumbai

+44 (0) 20 7751

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