instagram-brands-black facebook-f-brands-black twitter-brands-black linkedin-in-brands-black youtube-brands-black back-to-top
600x1080px_Carrier
Client

Carrier.

Services
Description

As a luxury travel brand that caters to an exclusive, discerning customer base, Carrier needed a brand that stood up to their exceptional service and products. Targeting the right audience in the right way meant we could illuminate just how special the brand truly is.

the challenge

In the jostling market for luxury travel and experiences, Carrier had to stand out and stand up above their direct competitors. Selling a new idea and identity to their key trade partners was a key consideration, ensuring each facet of the business was ready to depart on the new brand journey together.

Desktop-50_50-Left-1

the results

After in-depth research into the Carrier customer base profile, brand workshops with Carrier’s teams and one-to-one interviews with trade and direct custom, we developed a new brand positioning. A new photographic and visual identity, plus emotional engagement strategy were developed together.

Desktop-50_50-Right-1
Desktop-Full-Width-1 (1)

The new brand voice was created to engage customers emotionally. When presented to Carrier’s trade partners we demonstrated how their products could be elevated in copy alone.

Desktop-50_50-Left-2

The ‘Look Beyond’ strapline formed a basis around which all branding was built, with a view to multichannel use that streamlined the brand. A clean, sophisticated approach lets luxury take the fore.

Desktop-50_50-Right-2
Desktop-Full-Width-2 (1) Desktop-Full-Width-2 (1)
Desktop-Full-Width-3 (1) Desktop-Full-Width-3 (1)
Desktop-50_50-Left-3
Desktop-50_50-Right-3
Desktop-Full-Width-4
seventy7-blog-logo
Share

Stay Up To Date!

Our regular email is filled with exclusive seventy7 news, insights, and opinions. You’d be silly to miss out.

Find Our Offices

Manchester

Manchester
The Old School House,
Thirsk St.
Ardwick Green, Manchester
M12 6PN
+44 (0) 20 7751 8600hello@seventy7group.com

Get Directions
London

London
The Piper Building
Peterborough Road,
London,
SW6 3EF
+44 (0) 20 7751 8600hello@seventy7group.com

Get Directions
Mumbai

03, Siddhi CHS Ltd,
Mhada Malad East near Wageshwari Temple,
Khadakpada,
(W) Mumbai
400097

+44 (0) 20 7751 8600hello@seventy7group.com

Get Directions