Creative England is a not-for-profit organisation that supports the creative industries in England across games, film, creative and digital media as well as production services. The challenges of targeting such a diverse range of people meant that Creative England wanted to ensure they’re always getting their worthwhile support out there, to the people who need them most. That’s where we came in.
Creative England came to us with a clear vision for their organisation, one upon which every single step of the project would be built. We knew that communicating that vision with clarity and engagement would be key to the whole project. In redesigning the site we established multiple personas to be targeted, using this to drive the user journey and website design. At the heart of the project, their already engaging content meant we could showcase and elevate Creative England’s passion for media, games, film and beyond to show their audience just who they are.
The outcome was a modern website that is designed to target and engage each of the individual user personas through their personal journey. The bespoke website was developed with WordPress as its core foundation, providing an easy-to-use CMS site that allows the Creative England team to easily populate it with their content ongoing. Specific functionality around a modular approach to page layouts and a custom page builder were developed too, meaning the client can create and style their own pages without the need of development support moving forward.
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