Filling our boots with new balance

Sportswear brands don’t come much bigger than New Balance, with over a century of expertise in a range of markets. Their expansive UK arm needed quick solutions to help with shooting a large range of their products with an extremely tight turnaround being critical to the brief.

New Balance Shoes
New Balance Coat

the challenge

With the needs of their in-house photography team outgrowing their size, they needed to outsource a high-volume amount of their ecommerce products for a seasonal shoot. As well as coming to us with a short deadline, their head office in the US also implemented high technical specifications. Additionally, they required a working partner that was able to offer a high level of post production to manipulate imagery.

the results

Firstly we were able to set up and manage a sample process, where seventy7 would collect and then store highly confidential products for New Balance. We were briefed on the global brand guidelines and executed exceptional photography to these very specific requirements, incorporating photographic and post-production techniques in order for them to meet standards. Where samples needed to be manipulated, our high level of post-production expertise meant we were able to action these amends in-house.

New Balance Football Kit
New Balance Football Shirt
New Balance Shirt

Further to the photographic requirements, we worked closely with the US brand team to ensure that our workflow seamlessly integrated with the global NB processes alongside their third-party systems. This meant that we could adapt to their internal processes, delivering images with speed.

This project has meant that we’ve been able to develop our partnership with New Balance through the internal recommendations we were given off the back of the initial brief. We now work with a number of their departments, and the relationship is going from strength to strength.

New Balance Blue Football Boots

“The team at seventy7 were on hand when we needed a reliable partner to outsource our growing photographic operation. They went above and beyond in meeting our high volume within a short turnaround time, and integrating with our US brand team. We knew that we could count on them. seventy7 provided professional and smooth-running processes and support when we needed it. We are really pleased that our relationship with them has grown and evolved, and we’re excited to work with them in the future.”

Thomas Coxton - Senior Brand Marketing Executive, Global Football

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