London Persona is a luxury online retailer making a difference in menswear retail.
Creating a new concept in a crowded retail market is a tall order, so the team at seventy7 invested in understanding the brand vision first. From here, we knew how to align with their ambitious business plans and put them into motion. Not only would be redesigning and rebuilding their Magento 2 ecommerce website, but curating and creating the content for the brand would follow, aligning the offer of multiple brands and a broad range of experiences on offer. Having a beautiful website and great content isn’t enough to succeed online – London Persona had to penetrate the market and target the right audiences to gain awareness around the brand.
In collaboration with the team at London Persona we planned and launch the brand to the mens luxury market in just a few short months. The Magento 2 site had a keen focus on the mobile experience, alongside a premium feel to both the retail and experiences offering. All this culminated in a platform with elegance and flexibility. The marketing focus was on establishing the site in the search engines for long term SEO growth and paid advertising through Google AdWord and Facebook Business Manager. The brand launched late 2018 and is growing from strength to strength, with exclusive new brands and experiences joining the retailer as it grows.