
Lidl
Social media content in collaboration with an expert food stylist.

Brief
As a household name, Lidl’s reputation for accessible quality is known across the country. They came to us to help create a showcase for recipes made to celebrate Lidl ingredients, shooting video and stills with an artisan, contemporary and relaxed feel.



Action
Made for use across all their social channels, the content needed to include a variety of lengths, edits and styles in still and video. Our team started with the set design, adding careful prop styling to the mix. We sourced and collaborated with an expert food stylist to work on set, creating enticing food set-ups that were shot by our in-house team. Every image was finalised with edits, retouch and post-production to follow the familiar brand style of Lidl.



Result
The suite of videos created a style filled with warmth and realism at once, and helped Lidl complete a well-received rollout where they entered the home cooking and baking space, growing their audience and their reputation as a beloved lifestyle and supermarket brand across the UK.