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side shot of bed with white linen on it and plant in the foreground

The White Company.


Giving studio photography the inviting feel of real homes.

Aligned to the brand's DNA

A brand like The White Company is known for its aesthetic, so everything we shoot has to be perfectly on brand and aligned. Our photographic teams capture the feeling in every shoot, whatever the season or collection.

double bed with white linen and grey knitted blanket

Photographing effortless style

Ecommerce stills and video never need to be plain. Our teams add creativity and shoppability together when creating regular bedroom and accessory shoots for The White Company, in our London studios.

fluffy hot water bottle on white bed linen
side shot of bed with beige and white gingham bedding side shot of bed with beige and white gingham bedding

Our expert set builders know how to create the luxury of home in our studios. The understated refinement of White Company’s distinct brand feel lets our photographic teams capture enticing comfort and freshness with every shot.

side shot of bed with white linen from The White Company
two pillows stcked with white housewife pillowcases on them
side shot of bed with white linen and black table with plant on in the foreground
corner of mattress with white fitted sheet and grey blanket draped over the side

Lighting that's clean and inviting

Great homeware photography beckons the viewer in, with an atmosphere made to spend quality time in. Our team’s lighting choices capture that feeling on every set.

Styled to capture the moment

Great styling and propping lends a feeling of real life moments to these creative campaigns, allowing the customer to experience a connection with the brand.

Discover our services

seventy7 is a fully-integrated, creative agency that delivers powerful connections between our clients and their customers. We deliver results and relationships that matter, every single day. Click below to find out how our services can transform your brand through data-led strategy and emotionally-driven creative content.

Find Our Offices


The Old School House,
Thirsk St.
Ardwick Green, Manchester
M12 6PN
+44 (0)161 273

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The Piper Building
Peterborough Road,
+44 (0) 20 7751

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03, Siddhi CHS Ltd,
Mhada Malad East near Wageshwari Temple,
(W) Mumbai

+44 (0) 20 7751

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