Wedgwood
Co-ordinating a fresh location shoot for the iconic porcelain brand.
Bringing a new season to life on location.
The iconic maker of fine bone china and porcelain products, Josiah Wedgwood and Co had developed a contemporary brand style aimed at their primary market, the far east. For their summer campaign we needed to give a fresh and eclectic look and feel for the campaign, continuing to place the product in a new context.
Our production team worked closely with the Wedgwood team to facilitate a location shoot in Mallorca, casting the talent, sourcing the location and organising all of the logistics, including the weather.
Stills and video content were created and used across all of Wedgwood’s channels, giving a fashion dimension to this historic brand.