Arsenal FC

Creating a club-driven story through ecommerce.

Arsenal briefed us to elevate their fanwear model ecommerce imagery starting with their collaboration with the fashion brand Aries, requiring a contemporary and fashion first street style feel. 

Casting was key, sourcing the right models for the collection, with our styling team creating outfits that complemented the Arsenal brand. Contemporary lighting, relaxed poses and graphic angles and crops completed to this online elevation.

The new content established the Arsenal brand in a contemporary fashion space, targeting a wider audience which in turn increased sales for one of the Premierships leading clubs.