Waterford

Capturing brand heritage with contemporary style.

Through almost 250 years of storied heritage, Waterford have been harnessing the powerful natural elements of their Irish home to craft luxury crystal that dazzles and delights. Our brief was to capture the heritage of the brand and combine it with a contemporary dinner party vibe for their 2024 Christmas campaign. 

Shot in both black and white and colour, our team of producers curated the crew, talent, studio and props to create a video-first campaign. With stills covered too, the content was used on all of Waterford’s platforms. 

Placing the Waterford product in a contemporary fashion context, while capturing its elegance and quality, was so successful the campaign was reused for Christmas 2025.