Aurelia
An empowering model shoot for a holistic beauty brand.
Capturing radiance and practical advice.
Aurelia are on a mission to empower people to embrace their unique beauty and feel their best at every age, believing in a holistic approach to beauty, recognising the connection between inner well-being and outer radiance. To convey this ethos the brand required campaign still and moving images.
The shoot production began with casting the right models for the campaign, once cast we created multi-channel content which showed the products in use. The campaign stills followed the look and feel of the video with a feminine, natural and contemporary creative direction.
Showing the product in use gave a new personality to the brand, as well as essential instructional advice for the brand’s audience.