Social media advertising (paid social) is a powerful marketing tool for brands who want to connect with their target audience. Social media ads, through platforms such as Facebook, Instagram, Pinterest and LinkedIn, allow you to target customers while they are using social networks.
Not every brand is capitalising on this huge opportunity to grab attention and increase sales through highly targeted ads.
This guide looks to you walk you through the basics of paid social, how it works and what options you have available to target customers through each stage of the customer journey.
It is part of our Introducing Digital Series that will explore and simplify key practices in digital.