Pay Per Click advertising is a fantastic way for you to grow your brand online. When you have campaigns that are executed well, it can be a powerful tool to acquire new customers, promote your content and build your brand.
However not everyone is an expert, and a lot of people don’t understand the fundamentals to be in the conversation about PPC.
This guide looks to introduce you to the channel from a high level, break down how it works and the various options you have available in the Google AdWords platform.
It is part of our Introducing Digital Series that will explore and simplify key practices in digital.