Search engine optimisation (SEO or organic search) is a key marketing channel for any business or brand with a website. A good SEO campaign will see your website traffic and brand awareness increase significantly online.
Not everyone is a Google algorithm geek, and a lot of business owners (and marketeers) don’t understand the basics of SEO. There are also a lot of myths around organic search, so it’s hard to know what is fact or false.
This guide looks to introduce you to the basics of SEO, how search engines work and the best practice approach to making a success for your website.
It is part of our Introducing Digital Series that will explore and simplify key practices in digital.