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How Social Media Revolutionised Creative Photography
Mia Haworth, Digital Marketing Executive at Seventy7.
Mia HaworthDigital Marketing Executive

As a marketing agency deeply immersed in the dynamic world of visuals, we find ourselves at the intersection of creativity and technology. Continuously exploring how social media platforms have shaped the evolution of creative photography. 

Part of staying ahead of what our clients need is maintaining a keen eye for evolving trends in photography, not least driven by changing online platforms. As social media changes - driven by audience behaviour and the channel technology changing - our creative approach changes too. But what does that mean for your brand? Let's explore how we got here, and where we're going, through the journey of visual storytelling in the age of social media.

The Rise of Filters and Editing Apps

We cannot discuss creative photography in the context of social media without acknowledging the profound impact of filters and editing applications. These tools have become synonymous with the platforms we use daily, allowing users to transform ordinary snapshots into visually stunning works of art. From vintage vibes to futuristic aesthetics, filters have given individuals and brands alike the power to curate their visual identity with a simple tap.

As a marketing agency, we understand the strategic use of filters to create cohesive brand aesthetics. The consistency of a particular filter or editing style can contribute significantly to brand recognition. This fosters a visual language that resonates with the target audience.

User-Generated Content

Enter the era of user-generated content (UGC), where the lines between creators and consumers blur. Social media platforms have democratised the art of photography, turning every user into a potential content creator. Through UGC, brands can harness the authentic voices and perspectives of their audience, building a sense of community and trust.

Image: Unsplash

We've witnessed first-hand the transformative power of user-generated content in shaping brand narratives. By encouraging followers to share their experiences and stories visually, brands can create a mosaic of diverse perspectives that not only showcases their products or services but also builds a genuine connection with their audience.

Social media platforms serve as a hub for visual trends that rapidly sweep across the digital landscape. From the minimalist aesthetics of Instagram to the dynamic storytelling on Snapchat, each platform cultivates its own visual language. As a marketing agency, staying on top of these trends is a necessity.

Understanding the visual preferences of each platform enables us to tailor our creative photography strategies accordingly. Whether it's leveraging the short-term nature of Stories or crafting visually striking grid layouts, adapting to the ever-changing visual dynamics of social media is paramount in capturing audience attention.

Striking the Balance Between Creativity and Authenticity

While the tools and trends in creative photography have evolved with the rise of social media, the core principles of creativity and authenticity remain constant. At seventy7 we are committed to delivering impactful visual experiences. We emphasise the importance of striking a balance between creativity and authenticity with our creative campaign photography.

In the age of social media, where every scroll unveils a new visual narrative, authenticity is the currency that builds trust. It's not just about crafting visually appealing content; it's about telling stories that resonate, forging genuine connections, and ultimately, driving engagement and conversions.

In conclusion, the evolution of creative photography in the age of social media is nothing short of a visual revolution. From filters and editing apps to the uproar of content creation through user-generated content, social media has reshaped how brands connect with their audience visually.

As a marketing agency navigating this visual landscape, we embrace the ever-changing nature of creative photography. We leverage the tools and trends of social media to craft compelling narratives for our clients. 

The future of creative photography holds endless possibilities, and we're excited to be at the forefront of this visual revolution.

Join us on this journey, where pixels meet purpose, and creativity knows no bounds. 

Together, let's explore the limitless potential of creative photography in the age of social media.

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