Orange rectangle with white text: 70% of managers struggle with marketing optimisation.
Navigating the Marketing Maze: Why 70% of Managers Struggle with Marketing Optimisation
Mia Haworth, Digital Marketing Executive at Seventy7.
Mia HaworthDigital Marketing Executive

In the ever-evolving world of marketing, staying ahead of the curve is essential. It's no secret that marketing strategies are crucial to business success, but what happens when the people responsible for these strategies are struggling with their own marketing optimisation? 

Optimising your marketing is taking the content you create and tailoring it for the right audience, market, channels and budget. This is an essential for every size of business to maximise their marketing output.

At seventy7, we decided to dig deeper into this issue by conducting a survey to understand the extent of the problem. We questioned 250 marketing professionals across the UK, from Senior Managers to Directors to find out more about their challenges and goals.

Our findings were eye-opening and revealed that 70% of managers struggle with marketing optimisation challenges.

Continue reading to explore the implications of this statistic on various job roles, regional disparities, and the pivotal role of marketing agencies in addressing these issues.

The Struggles Across Job Roles

Getting the most out of content creation is not just a concern for marketing managers; it affects a broad range of job roles within an organisation. Our survey found that managers from different departments, including sales, finance, and product development, are all struggling with optimisation hurdles. 

These struggles often stem from a lack of alignment between departments and a lack of understanding of how marketing efforts impact the bottom line. In today's interconnected business landscape, it's crucial that every team member understands and contributes to the marketing optimisation process.

Regional Disparities in Marketing Optimisation

Our survey also uncovered intriguing regional disparities. We found that some regions faced more significant challenges than others. This could be attributed to differences in market maturity, resources, or digital infrastructure. 

Many businesses are working on content that's seen nationwide, if not globally, especially if they're selling online. So regardless of these hurdles it's important to keep up with the regions that are thriving.

It's essential for companies to recognise these disparities and adapt their marketing strategies accordingly. Marketing agencies can play a pivotal role in helping businesses bridge the gap by providing expertise and insights that help fight those region-specific barriers.

Source: Seventy7

The Role of Marketing Agencies in Addressing Optimisation Issues

As the survey results highlight, marketing agencies have a crucial role to play in addressing marketing optimisation challenges. 

Here are some ways we can help you overcome your marketing hurdles:

Expertise

With multiple expert teams, we are well-versed in the latest marketing trends, tools, and techniques. We provide invaluable expertise to guide our clients in optimising their marketing strategies.

Data Analysis

As an agency, we have access to advanced analytics tools that can aid us in making data-driven decisions. By analysing data and customer behaviour, we fine-tune the marketing strategies for better results.

Strategy Development

We develop comprehensive marketing strategies tailored to each client's specific needs. Including creating content, running advertising campaigns, and optimising websites for better performance.

Collaboration

At seventy7 we have the ability to collaborate  between different departments within the organisation. By acting as a bridge, we can ensure that our marketing efforts are aligned with the company's overall goals and objectives.

Our survey results clearly indicate that marketing optimisation is a challenge faced by a significant majority of managers. This issue impacts various job roles within organisations and displays regional disparities that need to be addressed.

By working together, we can ensure that your businesses marketing strategies are not only up to date but also finely tuned to drive success in today's dynamic market.

As we move forward, it's essential to recognise the pivotal role that marketing agencies play in navigating the marketing maze and optimising strategies for the best possible results.

Stay ahead in the ever-changing marketing landscape with data-driven insights from seventy7.

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