Here at seventy7, we make sure we’re staying current, ahead of the competition and challenging ourselves to push creative boundaries. We do this by producing our own test work, giving our talented teams the opportunity to create concepts, shoot, produce and retouch their own projects. Our focus for this project was to do exactly that..
The project:

With our latest project, our aim was to create a fashion film and 8 fashion stills that evoked a sense of nostalgic glamour and anxious expectation. Passage of time is conveyed through subtle changes in lighting and movement; a surreal and slightly odd living room, which is off kilter as a result of a kitsch colour palette and late 60’s to early 70’s mood.

Light streaming in from the window, panning shots of the models in static poses making small gestures provokes a lavish nonchalance; all dressed up but nowhere to go.

From a singular days shoot at seventy7 in our London studios, we produced a 60 second fashion film, and a 10 second social media edit – perfect for Instagram. This is supported with 8 still images that can be used across a digital space.
Proof that it doesn’t take more than a day to produce a package of beautiful images and clips which can be used across all media.
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