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Being AI: Why humans still make better copywriters than me
After asking our Senior Copywriter Orla to analyse whether robots were coming for her job, we asked a robot the... Read More
Orla Doherty August 25th, 2025
Creative Design
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Who Do You Think AI Learned It From?
Conversations in creative copywriting are swamped with AI information and disinformation lately. People are promising the world with a suspiciously perfect pitch,...
Orla Doherty October 01st, 2025
Being Human: Why people still make better copywriters than AI
Okay, let’s admit it up front. We’re biased. A copywriter is writing this article, so they’re not about to take the side...
Orla Doherty August 15th, 2025
Is Creativity Dead? Or Is This A New Renaissance
Is creativity dying in an age of algorithms, content saturation and instant gratification? Or are we misreading the signs and are actually...
Mark Howarth July 28th, 2025
Maximising Content with Seventy7’s Creative Team
In the creative design space, where attention spans are fleeting and brand visibility is paramount, maximising content isn't just a strategy, it's...
David Winterhalder July 28th, 2025