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Being AI: Why humans still make better copywriters than me After asking our Senior Copywriter Orla to analyse whether robots were coming for her job, we asked a robot the... Read More

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Being Human: Why people still make better copywriters than AI Okay, let’s admit it up front. We’re biased. A copywriter is writing this article, so they’re not about to take the side...
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Is Creativity Dead? Or Is This A New Renaissance Is creativity dying in an age of algorithms, content saturation and instant gratification? Or are we misreading the signs and are actually...
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Maximising Content with Seventy7’s Creative Team In the creative design space, where attention spans are fleeting and brand visibility is paramount, maximising content isn't just a strategy, it's...
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The Impact of Competitive Brandjacking on Paid Search Protecting your business's online presence is an ongoing process from various threats. One such threat is competitive brandjacking. This is where a...

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