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What Is Copywriting?

Copywriting is the art and science of crafting compelling, purpose-driven content that moves people to act. At Seventy7, our expert copywriters understand that words shape perception, inspire trust, and convert interest into engagement.

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Whether you’re starting from scratch, or need to expand your output, we tailor messaging that speaks directly to your target audience, aligns with your brand voice, and meets your marketing goals. Our copywriting agency doesn’t just write. We strategise, refine, and deliver great storytelling across digital, print, and beyond.

What We Offer

Copywriting is about much more than straplines and slogans. Every area of your brand should stay true to your tone and message. Keeping a consistent voice across every channel ensures people feel like they understand, recognise and relate to you.

Social Media Copy

Snappy, engaging lines that speak the language of the channel, driving clicks and conversations across every platform.

Website Content Creation

Optimised, user-focused copy that brings clarity, search volume and a powerful brand voice to every page.

Blog & Article Writing

We craft insightful long-form content that shows your expertise, supports your SEO strategy and delivers value to your audience.

Advertising & Promotional Copy

Grab people’s attention and share your service in an instant. Our copywriters deliver punchy, persuasive messaging that sells.

Editing & Proofreading Existing Copy

Your attention to detail matters more than you think. We refine, polish, and optimise existing content for clarity, tone, grammar, and engagement.

Sales & Landing Page Copy

Get results without sounding like every other business. We create conversion-focused copy for landing page and product listing pages, guiding users toward action with ease and clarity.

Social Media Copy

Snappy, engaging lines that speak the language of the channel, driving clicks and conversations across every platform.

Website Content Creation

Optimised, user-focused copy that brings clarity, search volume and a powerful brand voice to every page.

Blog & Article Writing

We craft insightful long-form content that shows your expertise, supports your SEO strategy and delivers value to your audience.

Advertising & Promotional Copy

Grab people’s attention and share your service in an instant. Our copywriters deliver punchy, persuasive messaging that sells.

Editing & Proofreading Existing Copy

Your attention to detail matters more than you think. We refine, polish, and optimise existing content for clarity, tone, grammar, and engagement.

Sales & Landing Page Copy

Get results without sounding like every other business. We create conversion-focused copy for landing page and product listing pages, guiding users toward action with ease and clarity.

Why Your Business Needs Copywriting

Most brands know what they want to say, but they may not understand how to say it. Our experts know how to elevate your ideas and ensure they connect with your specific customer on a deeper level.

Tone of Voice Alignment

Maintain a consistent tone of voice across every channel, from email to social media content. So your brand feels like it has a personality that people love.

Content Tailored to Diverse Mediums

We change how your copy works for every platform’s needs, adapting style and format to suit the channel, audience and performance metrics.

Target Intended Audience

Effective copy speaks directly to your target audience, answering their needs, entertaining and prompting action.

Clear and Effective Call to Actions

Your copy needs to inspire action. We make sure your audience knows what to do next, and why they should want to.

More Digestible Content

Less is more for many audiences. We distil complex ideas into high quality content that’s easy to read, easy to remember and hard to ignore.

How Your Business Can Benefit

Crafting your copy across all touchpoints builds trust in your brand, allowing the audience to understand your vision and values. Create loyalty, performance and profit with the right content that’s made for your needs.

Consistent Brand Voice

Great brands speak with one voice. We ensure your messaging stays aligned, refined and memorable across all touchpoints.

Effective Connection with Audience

Our content creation is designed to establish connection with your audience - emotionally, intellectually and commercially.

Improve SEO

As part of your wider SEO strategy, copywriting is an essential part. Our copywriting lets you improve visibility without sacrificing quality.

Effective Lead Generation

Spark their interest from the first time someone meets you. From snappy leading lines to CTAs, our copy helps you convert interest into results.

Expertise & Efficiency Saves Money

With our experienced copywriters, you save time, avoid rewrites and get results faster with content created to work for your audience.

Ready to bring your vision to life?

Whether you’re building a new brand from scratch, updating your tone of voice for a new audience, or simply need to improve your performance, we’re here to help.

Say Hello

Manchester

Parish Rooms,
Niven St.
Manchester,
M12 6PN
+44 (0) 161 273 7551

Get directions
London

The Piper Building
Peterborough Road,
London,
SW6 3EF
+44 (0) 20 7751 8600

Get directions
Mumbai

03, Siddhi CHS Ltd,
Mhada Malad East
near Wageshwari Temple,
Khadakpada,
(W) Mumbai
400097

Get directions
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