The White Company

Capturing effortless style and inviting comfort with ecommerce photography

Photography & Video
Client
The White Company
Brief

The White Company, renowned for their effortless style and commitment to quality, sought to create elevated ecommerce photography that reflected their brand’s DNA and captured the inviting comfort of real homes. They wanted their ecommerce stills and videos to go beyond the ordinary and convey a sense of creativity and shoppability. Our challenge was to bring the brand’s aesthetic to life in our London studios, ensuring that every image captured the distinct quality that The White Company is known for.

Action

Our teams focussed on bedroom and accessory shoots, infusing each one with creativity and attention to detail. Aligned with The White Company’s brand DNA, we meticulously captured the essence of each season or collection. Our expert set builders understood the importance of creating a real home atmosphere in our studios, allowing our photographic teams to capture comfort and freshness in every shot.

Lighting played a crucial role in creating the clean and inviting ambiance that draws viewers in. Our team carefully selected natural lighting choices to capture the perfect atmosphere on each set, evoking a sense of warmth and tranquility.

To enhance the sense of real-life moments, carefully curated styling and propping were incorporated into the imagery. This attention to detail ensured that customers could connect with the brand and envisage how The White Company’s products could enhance their own homes.

Result

The elevated photography for The White Company successfully captured the essence of their brand, showcasing effortless style and inviting comfort. The images and videos created in our London studios aligned perfectly with the brand’s DNA, resonating with their target audience. By infusing creativity and attention to detail into each shoot, we brought a unique and captivating touch to their ecommerce presentation.

 

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