Soho Home
Combining CGI and photography to capture the lifestyle of the interiors brand.
Modern techniques and timeless style combined.
Soho Home the modern interiors brand designed for relaxed, sociable living asked us to shoot lifestyle images of key products. We also used CGI to show the design features of the Nora Tambour sideboard.
Our studio-based imagery mirrored the look and feel of Soho Houses around the world. Our team of CGI creatives produced a full 360 view of the components, construction and design features of the iconic sideboard.
Recreating the Soho Home brand aesthetic was key in producing the imagery, and the CGI presentation brought to life and gave the customer a unique view of the design features of a key product.